SafBaby’s Story

SafBaby grew out of the passion and determination of two moms who were frustrated by how difficult it was to find safe, non-toxic alternatives for their babies and growing children. They knew from their own research and experience that access to this information made an incredible difference in their lives. They were determined to find a way for other parents to benefit from all they had discovered on their own.

In 2007, Sandra Blum and Samantha Fox Olson founded, a mommy blog with a big mission: to find and share the safest alternatives available, all backed by research and facts. Soon after, they created the MACT Awards (Mom Approved, Child Tested) to recognize products that met their highest safety and non-toxic standards.

In requesting manufacturers to provide detailed information to them about what was in their products, SafBaby fully disclosed how companies replied…or didn’t. In 2010, SafBaby was the first blog in the United States to report the recall and subsequent ban in France and Belgium of EVA (Ethylene Vinyl Acetate) foam puzzle mats. As some countries were pulling the mats off the shelves and others were saying they were safe, SafBaby revealed the lab results showing that all of them had varying amounts of formamide, an odorless, cancer-causing chemical that is easily absorbed by breathing or skin or mouth contact. Thousands of readers responded by passing on the information through social media and soon SafBaby became one of the most trusted and visited eco-conscious parenting blogs in the U.S.—ranked in the top five out of thousands.

After seven years of steadfast dedication, Sandra and Samantha have now entrusted their mission to Dr. Murray Clarke ND., D.Hom., L.Ac, who has served as SafBaby’s Health Expert Advisor since 2011. Dr. Clarke is a pioneer in the field of holistic pediatrics and the author of “Natural Baby – Healthy Child.” He’s widely regarded as the leading homeopathic pediatrician in Los Angeles and is the founder of ChildLife Essentials®, the first complete line of nutritional supplements for infants and children.

With a strong foundation in place, Dr. Clarke is looking forward to more parents and parents-to-be becoming aware of how to help their children thrive.

To be a trusted resource, by providing in-depth information from experts selected for their knowledge, experience, integrity and dedication to the highest possible standards of holistic principles and uncompromising solutions.

To empower parents and parents-to-be to create the safest, non-toxic environments, provide optimum nourishment and utilize the most beneficial healthcare solutions at the most critical time of their child’s life…from pre-conception through childhood.

To create community and inspire a world where babies and children can once again breathe clean air, drink pure water, eat foods grown and made with care, trust that toys and products are free from harm and fully thrive in body, mind, spirit and soul.

To heighten awareness and impart wisdom that will nurture and enhance our children’s lives for generations to come.

“As a busy mom of a toddler, that works full time, is a website I can easily access, anytime, anywhere that provides me with accurate answers to tough issues and questions out there that I can trust!”
Melissa Timmer, GR

My kids – and my kids’ kids – will be safer and healthier because of the work you have done. THANK YOU!
-Erin, Owner of lullaby organics and SafBaby subscriber

“I think this is great. I have been trying to learn all this type of stuff on my own. You have clearly laid out some of the issues that
are most important to me. More importantly you give parents easy ways to make the necessary changes.”
-Kari Bliss

“We came across this wonderful website, SafBaby. Recently, they wrote a lengthy eye-opening piece entitled “Decrease World Poverty, buy organic cotton for your baby.” Please take some time to read their piece. Not only is this site and article a great source of information but provides an incredible dose of inspiration! Remember, children are our future!”

“Safbaby has impacted my daily life by changing what toys my daughter plays with, what she drinks from, what she eats with. It reminds me of the importance of living healthy and avoiding toxins wherever possible.

I read many parenting blogs, newsletters, groups, and even print magazines. Safbaby is hands-down the best for living healthy and toxin-free, not only for my baby, but for myself. The articles are thorough, thoughtful, and thought-provoking! It’s the first place I turn when I have a question about eco-friendly and healthy ways to care for my baby.” – Maria

“I love the breadth of articles on everything from updates on toxins in toys and baby products to nutrition to the “health” of one’s nursery. I subscribe to the email updates, which is great to keep on top of the latest baby safety news.

I do visit other parenting and green living blogs, but I find that Safbaby is the most focused on the safety of infants. Other blogs may have an article here or there, but I know when I visit Safbaby that I’ll be hearing about the latest on infant safety.”  – Kathleen

“Safbaby is a great site for valuable information. I have two preteens and still use the information when shopping for family/household items. (It’s not just for new mommies!)” – Autumn

“I’m new to, but have already found the articles very useful. Both my kids have skin problems and allergies, so I want to steer clear of extra chemicals and pollutants that wear on their little bodies. is full of valuable information to help me help them live healthy lives.”  – Melodia